Innovation & Design

Empowering organisations through innovative strategic design, our team of 500 designers across Europe supports clients in designing solutions for complex challenges. From gaining new perspectives on customer needs to aligning organisational strategy with customer behaviour, our strategic design approach is about crafting user-centred digital experiences and integrating design into the heart of business strategy.

Challenges

How can organisations translate deep customer insights into innovative solutions?

What strategies are needed to align organisational strategy with evolving customer behavior?

 

Our answers

Bridging the gap between customer insights and innovative solutions through strategic design practices.

Aligning business strategies with customer goals for profitable and efficient interactions.

Challenges

How can design thinking be integrated into technological innovation to enhance user experience and business outcomes?

In what ways can digital experiences be crafted to be more engaging and effective?

 

Our answers

Integrating user-centric design in technology development for superior digital experiences.

Challenges

How do we ensure that design solutions are user-centric, addressing real customer needs and behaviors?

What methods can be employed to make organisations more customer-centered and design-focused?

 

Our answers

Focusing on user-driven innovation to meet customer needs and drive business growth.

Implementing strategic design to make organisations more customer-centric and adaptive.

Challenges

How can strategic design influence business governance to be more adaptable and aligned with customer-centric goals?

What frameworks are effective in linking design to business strategy and operational models?

 

Our answers

Advising on governance models that incorporate strategic design for customer-centric business outcomes.

Developing frameworks that effectively link design with business strategy and operational excellence.

Our design expertise

Sopra Steria Next’s strategic design capability includes three specialist brands, recognised as leaders in the field

  • cxpartners in the UK  
  • EGGS in Sweden and Norway

    We work as one team across Europe sharing thinking, expertise, and capability to deliver innovative design solutions to our clients.

     

     

    Our value propositions 

    Experience Design
    Service Design
    Employee Experience
    Business Design
    Sustainable Design

    Points of Interest 

    | María José Téllez

    Strategic design as a driver of circularity
    Strategic design plays a fundamental role in the circular economy as a catalyst towards more sustainable and efficient models. 
    Read more

    The state of customer centricity

    Our latest research explores what a customer centric organisation looks like, and how it affects every aspect of an organisation's operating model.

    Find out more

    Team and experts 

    Sopra Steria Next’s design team creates ground-breaking services and pioneers new approaches to design for some of Europe’s biggest organisations and companies.