We leverage empathy to design smooth and omnichannel journeys, centred on customers' real lives, to offer them a fluid and coherent end-to-end experience in all their situations, whether on or offline.

Client stories:
Sopra Steria Next accompanies a national health insurance fund in the overhaul of a digital platform to support patients with chronic diseases (asthma & diabetes) intended to offer personalised user journeys to improve prevention and thus reduce care costs. The new solution made it possible to increase the number of program members and facilitate access to health information intended to improve patients’ quality of life.

To help companies define a relevant and effective path for modernising their Marketing IS, Sopra Steria Next has established a methodological framework for :​

• Objectivise the company's existing marketing capabilities,​
• Provide an informed view of the market, both in terms of sector players and local publishers,​
• Build a multi-year modernisation trajectory in line with business challenges.​
  
  

Client Stories

We worked with a major French bank to carry out an assessment and build a modernisation path in line with the business roadmap. Modernisation work over 5 years was estimated at around €20m, for a projection of additional GNP of around €45m (Lead management, Sales proactivity, Personalisation of omnichannel pathways).

In addition to the CRM solution, we work with all the parties involved to co-construct the customer relationship paths and processes, uniting all the players around a common, standardised solution and sharing customer knowledge.​

Sopra Steria Next is helping a major energy company to design and implement an independent prospecting solution for the commercialisation of market offers since the opening up to competition. The chosen and implemented CRM solution manages the acquisition marketing campaigns and the entire subscription process through to contracting, both for the thousands of call-centre advisers and for self-care customers on the website.