María José Téllez

Design Manager

María José Téllez

More than 20 years of experience in human-centered design: research to identify beliefs, needs, viewpoints, or behaviors, conceptualisation, prototyping, and digital strategy roadmaps for products and/or services. She has carried out innovation and design projects for various sectors and clients, including Airbus, BBVA, Endesa, Repsol, Universidad de Deusto, Adif, Banco Santander, and Sanitas. Currently, she is particularly focused on data-driven design, digital data ethics, and the humanisation of data. 

Latest Publication

Latest Publications

Strategic design as a driver of circularity

| María José Téllez

Strategic design plays a fundamental role in the circular economy as a catalyst towards more sustainable and efficient models.